ThoughtExchange and Qualtrics offer powerful survey tools to help districts connect with their community, but they cater to different needs and priorities.
ThoughtExchange surveys offer a wide range of feedback methods, advanced customization options, and AI-powered analysis tools. ThoughtExchange is ideal for districts with or without data research teams.
Qualtrics surveys provide a robust platform for conducting complex surveys and analysis. Qualtrics is geared towards districts with research experts.
Engaging Stakeholders
- Surveys
- Exchanges
- Interviews
- Surveys only
Tailored Surveys
- Survey templates
- Advanced question types
Unlocking Insights
- Quantitative data analysis
- Qualitative data analysis
- AI-powered Advisor
- Quantitative data analysis
Insights to Action
- AI-enabled prioritization
- Strategic next steps
- Contextualized recommendations
- None
Supporting Initiatives
- CSM and support team knowledgeable in K-12 education needs
- General product support
Engaging Stakeholders
Truly understand your people
ThoughtExchange provides a platform with multiple engagement types to understand and engage staff, students, parents, and community members. Qualtrics offers a robust survey platform that is suitable for complex research needs.
ThoughtExchange
ThoughtExchange offers a diverse suite of engagement tools, providing a comprehensive and extensible platform for truly understanding and engaging participants.
Surveys
Collect quantitative and qualitative data. Measure satisfaction, understand broad trends, and identify improvement areas.
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Exchanges
Participants share, rate, and prioritize ideas. Surface diverse perspectives and build consensus on key issues.
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Interviews
A conversational survey AI tool for conducting confidential interviews at scale.
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Qualtrics
Qualtrics provides a robust survey platform for companies with sophisticated research teams.
Surveys
Collect quantitative and qualitative data.
“ThoughtExchange has been invaluable for me in gathering real-time input from the diverse voices in our community. It’s helped us remove barriers to participation and surface key themes that we may otherwise miss.”
Heather Daniel, Director of Communications and Policy, Edison Township Public Schools
Tailored surveys
Uncover the specific insights you need
ThoughtExchange is focused on K-12 education, allowing districts to create surveys quickly and easily. Qualtrics is best suited for complex research initiatives, requiring an in-house expert for setup and management.
ThoughtExchange
ThoughtExchange offers a flexible, customizable, and easy-to-deploy survey experience designed for K-12 education:
K-12 templates
Get started quickly with a library of survey templates tailored for common K-12 educational use cases, saving valuable time and resources.
Expanded question types
Choose from a wide range of question types, including multiple-choice, checkbox, dropdown, Likert scale, and comment box, providing flexibility for various data collection needs.
Deep Dive
Clarify and contextualize quantitative feedback with Deep Dive, a powerful AI tool that allows you to ask targeted follow-up questions.
Qualtrics
Qualtrics offers advanced tools for collecting data from respondents.
Templates
Qualtrics provides a library of survey templates. However, their K12-specific templates are limited.
Advanced question types
Qualtrics boasts a wide variety of question types, which is ideal for advanced research but can be overwhelming for typical district leaders seeking practical feedback.
“Surveys in ThoughtExchange have been a game-changer. With the Survey piece, we don’t have to tie in another system like a Google form or SurveyMonkey in addition to our Exchanges. People are less willing to do two different surveys, so getting them engaged through one platform has been great.”
Sondra Whalen, Director of Student Programs and Communications
Vernon-Verona Sherrill Central School District
Unlocking Insights
Get deeper meaning from your survey data
ThoughtExchange distinguishes itself by making qualitative insights more accessible and actionable, empowering all users to deeply understand their data, regardless of research expertise. Qualtrics is suited for districts with dedicated research experts who can leverage its advanced capabilities.
ThoughtExchange
ThoughtExchange provides a holistic understanding of your data, emphasizing accessible and actionable qualitative insights.
Quantitative and qualitative analysis
ThoughtExchange offers both quantitative analysis tools and powerful qualitative analysis features. Explore the "why" behind the data and gain a deeper understanding of participant perspectives.
Efficient, unbiased analysis
ThoughtExchange's unique approach leverages AI to identify key themes and sentiments in qualitative data, minimizing bias and saving valuable time. This automated analysis helps surface insights that a manual review might miss.
Advisor
AI-powered Advisor lets you ask natural language questions about your data. This conversational interface makes it easy to uncover hidden insights and intuitively explore your data. The results are easily digestible and ready to use in communications, reports, and presentations.
Qualtrics
Qualtrics offers a suite of analysis features, including:
Advanced quantitative analysis
Qualtrics provides sophisticated statistical tools and data visualization capabilities, making it a powerful platform for in-depth quantitative research.
Text iQ
This text analysis tool allows you to assign topics to open-ended feedback and perform sentiment analysis.
“ThoughtExchange's rich qualitative data and analytics tools developed a comprehensive needs assessment in record time. The improved efficiency with our time and energy is amazing.”
Michael Gomez, Executive Director, State and Federal Programs
Capistrano Unified School District
Insights to action
Make decisions with confidence
ThoughtExchange empowers you to move from insights to action on the things that impact student success. Qualtrics does not offer any features to help you understand your data, requiring your research team to do all the work.
ThoughtExchange
ThoughtExchange helps you quickly connect the dots between insights and action.
AI-powered prioritization
Advisor analyzes your quantitative and qualitative feedback so you can prioritize which areas need the most attention. Focus your efforts on the issues that matter most to your community.
Actionable next steps
Advisor incorporates best practices and your survey feedback to suggest concrete next steps within minutes. Advisor serves as a copilot to help you take action, no matter your expertise level.
Contextualized recommendations
Upload relevant documents, like your strategic plan, to provide Advisor with even greater context. Ensure the recommended actions align with your district's overall goals and priorities.
Qualtrics
Qualtrics does not offer any comparable features specific to K-12.
Automations for companies
Qualtrics offers automations specific to enabling companies respond to employee and customer feedback.
“ThoughtExchange has vastly improved how we connect with our community. The platform brings so many more people into the conversation and very quickly captures and analyzes complex data. It’s been a game-changer for us.”
Kevin McGowan, Superintendent
Brighton Central School District
Supporting initiatives
Commitment to your success
ThoughtExchange provides support and success services with a specialized focus on K-12 education. The dedicated CSMs and support team understand the nuances of the education landscape, ensuring you receive guidance and support to achieve your goals. Qualtrics offers product support but may not be able to provide support on specialized education needs.
ThoughtExchange
ThoughtExchange builds comprehensive support directly into directly into your license:
Dedicated CSM and support team
Receive a dedicated Customer Success Manager (CSM) and access to a responsive support team that specializes in K-12 education. This expertise ensures you receive relevant and effective support.
Qualtrics
Qualtrics surveys offer the following support options:
General support
Qualtrics provides general support to help with using their product. Their support team's expertise is broad, and most members are not well-versed in the specific needs of K-12 education.
Success packages
Qualtrics offers tiered “Success Packages” for more dedicated support. These packages come at an additional cost.
"Behind the scenes, the ThoughtExchange team is providing valuable service—and helping thousands of kids throughout the country. Thank you for the work that you do."
Paula Patterson, Superintendent - Crosby ISD
Qualtrics surveys excel in complexity. ThoughtExchange provides clarity.
Let our team show you how to level up your K-12 engagement.
