ThoughtExchange
Product Tour

Explore the engagement and survey platform behind the innovative decision-making at hundreds of major organizations across North America. Discover ThoughtExchange at your convenience with our demo video.

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Trusted by the world's most dynamic organizations.

How it Works

Planning & scheduling

Getting quality input shouldn’t be so hard. Use our planning and scheduling tools to seamlessly execute your engagement strategy and iterate as you do. Keep people happy, heard, and invested in outcomes.

Open-ended questions

Ask groups of 10 to 10,000+ just one question to access thousands of valuable data points. Choose an Exchange question that was designed specifically for your unique goals. Explore our expanded library of question templates to ensure you get the best data from your group.

Include survey questions

We’re a survey, but more. With likert scale, dropdown, and satisfaction score questions, we make it easier to collect quality quantitative data and drill deeper into your results. Keep all your engagement data in one place by running classic surveys alongside Exchanges, all in one place.

“The ThoughtExchange tool is incredible. It allows me to leverage the possibilities and capabilities of this place not only from a financial and human resources standpoint. To leverage the power and innovation of people and their ideas is incredible.”

Dr. Rui DionisioSuperintendent, Ramapo Indian Hills Regional High School District, New Jersey

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Convenient Participation

Quality participation, without limitation. Share your Exchange using a link that participants can access on any device, whenever it’s most convenient for them, and in the language of their choice. Participants confidentially share their answers and rate each others’ answers—so you hear the most supported ideas, not the loudest voices.

Fast qualitative analysis

With our advanced AI analysis tools, you’ll go beyond the surface-level data you get from standard surveys. Use tools that track trends across Exchanges, explore popular topics, and find common ground in polarized groups. Imagine weeks of paperwork condensed into…none.

Informed action

Using ThoughtExchange takes the guesswork out of your decision-making. Our reporting tools surface valuable data for your most important conversations. Export your results in multiple formats—including PDFs, Slides, and HTML pages—and gain custom insights on how to move forward and create a plan of action.

Your community has a story—we help you tell it.See how our engagement and survey platform helps you quickly gain your community’s unbiased, critical insights to improve decision-making and strategy.

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“I recommend ThoughtExchange to everybody, inside and outside of my company. It's a great tool and really changes how people interact with their employees, especially disparate populations.”

Melanie HaynesGroup GM Client & Commercial Services, International SOS

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Frequently Asked Questions

The best questions are short, simple, and open-ended. Open-ended is particularly important. If someone can respond to your question with a single word, you’ll miss out on the power of nuance and the novel ideas your group can provide.

For example, instead of asking, “Do you feel confident with our proposed strategic direction?” you might say, “What are your thoughts or questions about our proposed strategic direction?”

Check out one of our customers talking about the value of open-ended questions here.

For more guidance, head to the in-product question templates, where you'll find great questions on a variety of topics.

Participant responses—we call them thoughts—don’t appear in the same order for everyone.

We select the thoughts to rate at random while ensuring that each thought is seen an equal number of times.

Our platform is built on the philosophy that every voice matters in a conversation. We do our best to ensure everyone’s thoughts get equal visibility, regardless of which are rated highest, shared first, or added most recently.

Yes. We want you to collect honest, useful feedback on important topics, and this requires the trust of both the giver and receiver. For that reason, we encourage you to remove as few thoughts as possible to maintain a respectful conversation.

Removing more thoughts than necessary can decrease the range of perspectives available to inform decisions and lead to participants feeling censored.

We have developed best practices for moderating thoughts. The most important thing to remember about moderation is that less is more.

We recommend only removing thoughts that:

Are rude or hurtful to a person or group of people
Identify individuals (either by name or by affiliation with a small group)
Are unintelligible or blank

Communication is key to ensuring a successful Exchange. Set clear expectations on what will not be accepted in the process before people begin sharing their thoughts. That will leave you with fewer thoughts to moderate and much happier participants.

There are several ways to dig into the results of your Exchange. The quickest and simplest is to review the Summary of your Exchange. It will give you an overview of the sentiment and themes in a few sentences.

From there, you can dive deeper with a variety of analysis features, including Themes to organize thoughts into topic groups and Differences to see where participants agree and disagree.

Our advanced analytics are able to analyze participant thoughts and ratings while the Exchange is still live, and they take weeks off of your qualitative data analysis timeline.

“I constantly sing the praises of ThoughtExchange to my colleagues. It's never a question of, do we continue ThoughtExchange next year? It's, how are we going to use it differently, and how can we innovate from there?”

Dr. Michael Gomez, Ed.D.District Coordinator, Assessment, Accountability, & New Teacher Induction, Saddleback Valley Unified School District