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Overcoming the Experience Gap:
How New Sellers Can Convert Senior Buyers

Apr 28, 2020 9:00 AM PT/12:00 PM ET
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“Build your elite sales toolbox.”

Starting out in sales comes with many challenges – especially when your client has 20 years of career experience on you! Approaching a complex sale with less credibility and expertise can be easier if you have the support and know-how of an elite sales person. In this session, our panel of seasoned sales people will talk about how to equip new sellers with the tools they need to approach the sales process with a veteran client.

You’ll learn:

  • How to evolve your ideal candidate profile when this is a major issue
  • How to fast track business/industry acumen
  • How to anticipate and proactively resolve bottlenecks in your sales cycles

This will be a 60 minute live webinar. If you can’t attend the live session then still sign up and we will send you a copy of the recording once it’s completed.

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David Priemer

Cerebral Selling

David Priemer is widely recognized as a thought leader in the area of sales and sales leadership and has been published in the Harvard Business Review, MIT Sloan Management Review as well as Forbes, Entrepreneur, and Inc. magazines. From his early days tinkering with test tubes and differential equations as an award-winning research scientist to leading top performing sales teams at high-growth technology startups, David's lifelong passion for learning and execution is the foundation of his Cerebral Selling practice. Often referred to as the "Sales Professor", David helps organizations drive revenue growth, people development, and winning cultures by infusing the core principles of science, empathy, and execution into their sales operations.

David has held executive leadership positions at leading technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program. He is also an Adjunct Professor at the Smith School of Business at Queen's University.

David holds a B.Sc. in Chemistry and Atmospheric Science from York University and a Master’s degree in Chemical Engineering from the University of Toronto. When he's not thinking about Sales, David loves to cook, write, and spend quality family time with his wife and three daughters.


Meghann Misiak

Associate Director of Go-To-Market

Meghann Misiak is the Associate Director of Go-To-Market Training at Movable Ink, a visual experience platform provider for digital marketing leaders at companies like Hilton, REI, & The Home Depot. Movable Ink disrupted the traditional email marketing model by inventing open-time personalization, allowing marketers to send emails that automatically update with the most relevant creative based on each customer's real-time context, behavior, & data from dozens of partner technologies.

Meghann has built 3 sales training programs from the ground-up and specializes in enterprise SaaS organizations looking to improve employee ramp time, increase deal size and close rates, and maximize revenue across Sales, Client Experience, and Partnerships teams. Her programs focus on balancing systems, processes, and training and leverage a blend of methodologies like Sandler, MEDDICC, Command of Message, DISC, and the Challenger Sale.


Ada Vaccaro

Senior Sales Manager
Bench Accounting

Ada Vaccaro leads the sales team at Bench Accounting - a quickly growing start-up based in Vancouver, Canada that pairs small business owners in the United States of America with a professional bookkeeping team and simple, elegant software.

She worked her way up from a Sales Development Representative to Senior Sales Manager at Bench, and now leads a team of 40 young, new sales professionals. She leads consistent +30% year over year growth, and has proven experience leading successful change, recruiting and developing a highly engaged, motivated sales team, and continually pushing team performance to new heights.



Asad Zaman

Managing Partner

As one of the rising stars in North America’s recruitment industry, Asad has excelled as an executive recruiter, strategist and leader. Over the last 4 years Asad has built Sales Talent Agency’s fastest growing division focused exclusively on executive, leadership and senior sales and marketing placements; and in 2017 and 2018 they placed the most sales and marketing leaders in Canada. In 2018, Asad launched a new division specializing in an underserved and fast growing part of the sales community: technical sales and solution engineers. Since joining STA, Asad has worked closely with C-level executives at fast growth technology companies to help them develop and define their sales hiring practices.

Currently Asad is the Managing Partner at Sales Talent Agency and leads their Executive Search, Technical Sales and Professional Services divisions. He was also chosen by the Toronto Board of Trade as Toronto’s Young Professional of the Year for 2019.

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