ThoughtExchange Year in Review – 2024

From prioritizing data privacy to making every dollar count and so much more, we’re proud of what we accomplished in 2024! Check out the highlights.
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January 17, 2025 | Sarah Mathias | 5 minutes

2024 was a productive year for ThoughtExchange. With our K-12 partners’ insights and expertise, we continued to evolve our survey and engagement platform to create more meaningful district engagement and drive positive change–quickly and affordably.

From prioritizing data privacy to supporting smaller districts to making every dollar count, we’re proud of what we accomplished in 2024 and look forward to more great innovations this year.

Watch the video to see ThoughtExchange’s 2024 highlights

In this Article

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Key impacts

Our platform helped support the success of:
7M+
Students in districts of all sizes

38
U.S. states from coast to coast

8+1
8 Canadian provinces & 1 territory

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Prioritizing data privacy

We made data privacy our north star by signing the Student Privacy Pledge and appointing our first-ever Chief Trust Officer to safeguard our partners’ data.
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Making every dollar count

With education funding hanging in the balance for many school districts, ThoughtExchange leaders worked with their communities to make every dollar count!

In 2024, we helped school districts pass 353 bonds worth 40 billion dollars. They used this money to ensure their kids are happier, safer, and more successful.

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Solving for student success

Our partners used ThoughtExchange to boost student attendance and enrollment, retain staff, and improve facility planning—all with their students’ success in mind.
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Supporting smaller districts

We also launched our Small District Success Plan, an innovative program that gives school districts with less than 5,000 students access to the same high-quality, representative feedback as larger districts.
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Connecting with education leaders

Our team attended and presented at over 100 education events, where we connected with thousands of inspiring K-12 leaders all over North America.
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Innovating with AI

We didn’t just sit in the stands when it came to AI innovation. We rolled out Advisor and watched it help our partners analyze more than 22 million responses almost instantly.

In 2024, we also introduced a whole new way to survey—and education leaders embraced it. Almost ¾ of our districts used our full suite of AI engagement tools to hear from their communities.

This resulted in our customers reaching an average 85% completion rate for their ThoughExchange surveys—more than double what they’d get from a traditional survey.

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What our customers had to say

Throughout 2024, our education partners used ThoughtExchange to optimize their engagement initiatives. They were thrilled to get tangible, actionable insights with ThoughtExchange.

But don’t just take it from us—here’s what superintendents had to say:

“After years of trying to get feedback, we had the most engagement using ThoughtExchange.”PAULA PATTERSON, Superintendent, Crosby ISD, Texas
“With ThoughtExchange, I'm able to capture 360-degree feedback, allowing me the confidence to make the right decision and feel 100% about it.”DR. MARK SHANOFF, Superintendent, Osceola School District, Florida
“I’ve been doing surveys for 25 years, and this platform is so much more than that.”DR. ERIC CONTI, Superintendent, Burlington Public Schools, Massachusetts
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Ready to take your surveys to the next level?Check out Data-Driven K-12 Community Engagement Strategies

Innovating in 2025 and beyond

While 2024 may be over, we’re looking forward to what’s ahead in 2025. As industry leaders in data security and privacy, this year, we’re taking K-12 engagement to the next level.

We’re also expanding our survey templates, making engagement setup and analysis faster and easier, and enhancing the participant experience to make it even more personalized and intuitive.

In 2025, we’ll keep pushing the limits of engagement and innovation.

Watch the video to see ThoughtExchange’s 2024 highlights

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ABOUT THE AUTHOR
Sarah Mathias
Sarah discovered her love of words when she penned her first journal in grade 4—she hasn’t stopped writing since. With a BA in Sociology and an MPC in International/Intercultural Communication, Sarah honed her corporate writing skills in the travel insurance and fashion industries before working with ThoughtExchange. She brings her collaborative spirit and commitment to antiracism, diversity, equity, and inclusion, along with her penchant for grammar jokes.

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