March 30, 2022
What is company culture, and why invest in it?
Company culture refers to a company’s shared value system as well as its work environment, mission, and leadership style. According to HBR, “Culture shapes attitudes and behaviors in wide-ranging and durable ways. Cultural norms define what is encouraged, discouraged, accepted, or rejected within a group. When properly aligned with personal values, drives, and needs, culture can unleash tremendous amounts of energy toward a shared purpose and foster an organization’s capacity to thrive.”
Savvy leaders recognize the importance of building and maintaining a healthy company culture. So instead of making it HR’s problem, they’ve committed to a new culture-building approach, where individuals at their organization play various roles and share responsibility for developing and maintaining it.
According to Forbes, company culture is more important than ever in stressful times, and old-fashioned perks like “catered lunches and nap pods” are no longer cutting it. But leaders can strengthen company culture by building trust, revisiting values, and putting employees first.
Include your employees in culture building
Ready to improve your company culture? Involve the people who matter with a platform that works. Launch a series of strategic Exchanges to tap into your employees’ collective intelligence and keep the culture-building process relevant. Timely employee input about ways to improve your company culture in addition to continual engagement is essential.
Engage your employees with a series of Exchanges to ensure your culture-building efforts have grassroots support and create a sense of ownership. Exchanges create a safe, open space for employees to share their ideas about what’s working, what’s not working, and what actions the organization should take to build a better culture. Allowing your employees to feedback and shape their organization’s culture creates buy-in, which in turn contributes to a more robust and enduring culture.
Craft a killer question
Embrace all ideas
Communicate effectively by sharing information early and often
To prime your culture Exchange participants, develop a complete communications plan before launching. Share information early about why you’re reaching out and what feedback you hope to receive. Also, share your vision about how their insights could inspire real workplace change. This will get participants thinking about what truly matters to them and get them excited about the process. When you launch your Exchange, they’ll participate with enthusiasm.
Follow through on your communications plan with a solid introduction, underscoring the importance of the conversation and the individuals you’re asking for feedback. Consider including a background video to put a face on the Exchange and make it even more engaging.
Put it all together
A series of company culture Exchanges can help participants feel like an essential part of the process, inspire ownership, and contribute to buy-in on your culture-building efforts. Implementing these tips will help make your workplace the best it can be for you and your staff.
Get in touch to see how we can help you create an effective culture Exchange. We’d love to hear from you.